Big Issue, The

Big Issue, The
   Anita Roddick and John Bird founded The Big Issue in 1991 in response to the problems faced by the growing number of homeless people in Britain. In 1998 there were four independent companies. Vendors buy copies of the magazine at a minimal cost and sell it on the streets. Vendors make a living by keeping 60 percent of the cover price. In 1998, The Big Issue national sales reached 293,000 per week, with a readership of 1,213,000. Organizations such as The Big Issue became increasingly more important because Britain in the 1990s remained a divided society and the number of homeless people, from all walks of life, continued to grow at an alarming rate.
   FATIMA FERNANDES

Encyclopedia of contemporary British culture . . 2014.

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